by Michael Szapkiw | Feb 24, 2016 | Digital Marketing & Advertising, News, Online Marketing Tools
Digital Marketing Can Make or Break Your Chiropractic Practice Can patients find you when they search online? This can be a hard question to answer. When people search online, there are hundreds of approaches they can take to make that happen. Did they search on their...
by Michael Szapkiw | Feb 4, 2016 | Digital Marketing & Advertising
I get asked often, “If I’m already ranking well in Google organically (SEO), why should I also do Adwords?” The 4 main reasons to rank well in Google AND advertise using Google Adwords are: If you don’t have placement in the ads at the top, you leave it wide open for...
by Michael Szapkiw | Aug 24, 2015 | Copywriting, Marketing
There aren’t as many things to focus on and worry about with your website as you think. If I told you that 20% of what you can do on your website can give you 80% of the results, would you believe me? It’s true. It’s called the “Pareto...